Mapan collects, analyzes, and visualizes data across customer satisfaction, employee experience, market intelligence, and voice-of-customer signals — all in one unified platform.
Mapan isn't a survey tool — it's a strategic intelligence layer built for organizations that need to understand the people who matter most: their customers, their employees, and their markets.
Each pillar is a fully developed research discipline backed by AI-powered analysis, real-time dashboards, and expert methodology. Click any pillar to explore exactly what it does, how it works, and see real-world examples of the value it creates.
Systematically measure how satisfied your customers are at every touchpoint — from first purchase to long-term retention. Go beyond star ratings into structured, actionable intelligence.
Capture the unfiltered story behind every score. VOC goes deep into what customers actually say — the words they choose, the feelings they express, and the patterns that predict behavior.
Your employees are your most valuable intelligence source. VOE transforms workforce sentiment into leadership clarity — surfacing culture risks, retention signals, and manager effectiveness in real time.
Understand your market before your competitors do. From consumer segmentation models to competitive positioning maps and conjoint analysis — Mapan turns market uncertainty into strategic precision.
Mapan's market analysis module transforms raw survey data into strategic advantage — from segment discovery to competitive positioning.
Our platform goes beyond simple surveys — layering behavioral data, purchase signals, and third-party panel access to give you a 360° view of your market position.
AI-driven clustering identifies 5–8 distinct buyer personas with purchase intent scores and willingness-to-pay estimates for each.
Track brand perception vs. competitors in real time. Know when you're gaining — or losing — ground before the quarterly report arrives.
Time-series modeling predicts category shifts up to 6 months ahead. Validate hypotheses fast with rapid-poll panels of 500–10,000 respondents.
Understand which features drive purchase decisions and at what price. Go beyond stated preference into revealed preference modeling.
An honest comparison across the features that matter most to data-driven organizations.
| Feature | Mapan | Qualtrics | SurveyMonkey | Medallia | Typeform |
|---|---|---|---|---|---|
| Real-time AI sentiment | ✓ Native | ✓ | ✗ | ✓ | ✗ |
| Live report dashboard | ✓ Instant | ✓ | ✓ | ✓ | ✗ |
| CSAT + NPS + CES in one | ✓ | ✓ | ✗ | ✓ | ✗ |
| Unique survey link per survey | ✓ Auto | ✓ | ✓ | ✗ | ✓ |
| Market segmentation AI | ✓ 8 models | ✓ | ✗ | ✗ | ✗ |
| Demographic collection | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pricing | From $199/mo | From $1,500/mo | From $25/mo | Enterprise only | From $29/mo |
| Overall score | 9.3/10 | 8.2 | 6.8 | 7.9 | 6.2 |
Try each survey module. The data flows directly into the live dashboard below.
Structured satisfaction data across key service moments. Scoring engine calculates CSAT, NPS, and CES automatically after each submission.
Capture the qualitative story behind every score. AI sentiment scoring, keyword extraction, and theme clustering — built in.
Pulse surveys surface engagement issues early so HR teams can act before talent walks out the door.
Conduct structured market studies, consumer segmentation, and competitive analysis with statistical precision.
A live view of all collected data — filterable by module, timeframe, and segment. Built for client presentations.
| Issue | Module | # |
|---|---|---|
| Slow response | CSAT | 342 |
| Onboarding friction | VOC | 271 |
| Unclear priorities | VOE | 208 |
| Price sensitivity | Mkt | 195 |
| Feature gaps | VOC | 183 |
Four disciplined steps — each purpose-built so data moves faster from collection into boardroom decisions. No setup complexity, no waiting weeks for results.
Choose from 47+ templates or build from scratch. Branching logic, quota controls, multilingual support — all included.
Distribute via email, SMS, QR code, web embed, or your unique survey link. Responses stream into your dashboard in real time.
Mapan AI scores every response, classifies open-text sentiment, clusters themes, and compares against industry benchmarks — automatically.
Share live dashboards with stakeholders. Set threshold alerts. Export reports. Integrate with CRM, Slack, or any BI tool via API.